The AI reads every lead's conversation daily, then answers like a sales admin who knows the entire prospect database by heart.
Property buying signals read from chats: mortgage simulations, down payments, site visit requests, bringing a spouse into the discussion.
Property cycles are long — leads that stop getting replies in month two surface now, not when they close elsewhere.
A lead from 6 months ago who suddenly asks again is flagged as priority — with the full negotiation history attached.
First-reply speed and follow-up quality per agent, judged from real chats.
The winner is not the most enthusiastic agent in week one — it is the one still present, with full context, when the buyer is finally ready.